promocurrency

Cell Phone and MP3 Player Skin Promotions

2008-10-24T01:37:37Z

Leverage your licensed content and turn it into mini-walking billboards for your brand by giving consumers digital currency good for customized cell phone, PDA and MP3 player skins.

With our personalized skin promotions, you can give consumers the ability to feature your licensed content as a skin on their cell phone, PDA, or MP3 player – enabling you to promote an upcoming movie, CD or game release, or reinforce your brand or logo. You can also give consumers the choice of designing their own personalized skins using the MyTego design library or uploading their own personal image.

Promotion recipients need only to log onto the custom-branded MyTego web site, select their device and model from the comprehensive list provided, and let their imaginations run wild in our design library. They can select an image from your branded image library, upload their own custom image, select color palates and create personalized messages for their skin cover – all in a matter of minutes. Personalized skins are made from thin, tough, vinyl material that looks good, fits like a glove and helps protect their gadgets. The skins are easy to apply and easy to remove.

The Performance You Need

* Branded Landing Page: All of our personalized skin promotions can feature a custom-branded landing page that reflects the look and feel of your brand.
* Micro Sites: We can design a complete micro site customized for your brand, and upload your licensed content or images into our image library
* Intuitive Consumer Experience: Designing a customized skin is easy. Consumers just select their device and model from the list provided and let their imaginations run wild in our design library. Their skin will be delivered to their door in a matter of days.
* Fits all cell phone, PDA and PM3 player models. Promo codes can also be applied to Laptop and Game Console skins.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Promotion Spotlight: Global Consulting Firm Uses Music Cards to Connect With Students

2008-10-24T01:33:11Z

When recruiters from global consulting firm Watson Wyatt make the rounds to college career fairs this fall, they will be armed with booth giveaways guaranteed to attract the attention of students.

The company is giving away custom-branded music cards good for five free songs.

“Watson Wyatt is looking for soon-to-be graduates to come to work for them and needed a relevant giveaway,” notes Shannon Gervais of 20/20 Promotions, the agency that facilitated the promotion with Promotional Currency. “The music download cards are a perfect fit – not only because of the demographics being targeted, but because they bring the students to the Watson Wyatt website.”

Students who receive the Watson Wyatt music card will first be routed to the firm’s web site, where they can learn more about the company and potential career opportunities for graduates and interns. From there, the students can be routed to the music store to redeem their songs.

“We feel this is a strong way we can connect with our target audience – the students on campus,” notes Robin Wiley, North America Manager, University Relations Program for Watson Wyatt. “ They are very techno-savvy and these music cards are right in line with what is popular, delivers immediate results and establishes our brand. We were excited about the idea when 20/20 Promotions first introduced it to us earlier this summer, and we hope to receive a positive response from the students this fall on campus. “

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

In FOCUS: Stretching Budgets & Eliminating Risk with Promotional Risk Coverage

2008-10-24T01:29:21Z

With sales down and the economy continuing to slow, brands and businesses are scrambling for innovative ways to connect with consumers and effectively promote their products.

Big discount coupons or free offers are a surefire way to spotlight a product and generate interest. But without fixing the cost and eliminating the risk should the promotion exceed expectations, it could also be a surefire way to break the bank. This is where promotional risk coverage comes into play.

“In today’s tough economy, a free offer on a staple product such as milk or eggs could have a redemption rate that is two or three times as high as it would have the same time last year,” notes Barry Schaffer, president of Promotional Currency. “If I’m a brand and have X amount of dollars to promote my product, it is critical that I underwrite the risk so I don’t blow my budget for the year should redemption come in much higher than expected.”

Along with incorporating risk coverage into its digital incentive product offerings, Promotional Currency helps businesses manage their risk on redemption-based promotions. By analyzing the odds of redemption and then placing the risk with an A+ insurance company, Promotional Currency can provide brands with a fixed-cost solution that amounts to a fraction of the actual promotional value. And should over-redemption occur, Promotional Currency will cover the cost – whatever the value of the prize, rebate, coupon or premium.

“Promotional risk coverage enables businesses to plan promotional expenses to the penny, eliminate budget overruns for higher than expected response, and stretch promotional dollars for the maximum market impact,” says Schaffer. “It also allows them to eliminate promotional liability from their books.“

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

WHAT TO KNOW WHEN LAUNCHING A MOBILE INCENTIVES PROMOTION PART 2

2008-10-24T01:23:43Z

When it comes to mobile incentive promotions, it is critical to conduct the necessary due diligence to ensure the provider you work with can deliver the performance you need. Here are four key issues to consider:

1. Carrier delivery. It used to be that some major carriers barred delivery of third-party promotional content, making national mobile content promotions virtually impossible to deliver. This has now changed – but not all mobile content providers have caught up. As such, it is critical to ensure that the provider you work with has the ability to deliver to all major carriers: Verizon, AT&T, Sprint, T-Mobile and ALLTEL.

2. Handset delivery. New handsets are coming on the market daily and it is critical that your provider not only delivers to existing handsets, but has an internal department devoted to keeping pace with the constant barrage of new, increasingly tech savvy handsets.

3. Consumer experience. It is essential to test the download process to ensure that the consumer experience is simple and intuitive. Good customer support is also crucial because the download process can vary greatly depending on the handset being used.

4. Quality of Content. Many providers boast of having large ringtone libraries, but often they are referring to polyphonic ringtones. Polyphonic ringtones – which consist of a single note tune –have become largely obsolete in the minds of consumers, making for an unappealing incentive. Make sure the provider you work with offers a large selection of music tones or real tones – which are actual clips of songs sung by the artists.

WHAT TO KNOW WHEN LAUNCHING A MOBILE INCENTIVES PROMOTION

2008-10-24T01:16:24Z

With more than 262 million wireless subscribers in the United States, wireless phones have shifted from a convenience item to a must have extension of ourselves – making them a powerful delivery vehicle for marketers.

And with the need for personalization and constant entertainment, mobile incentives such as ringtones and mobile games are a perfect fit for virtually any brand or business looking to connect with consumers.

But because of the nuances involved with delivering mobile incentives, there are some key considerations businesses must take into account when selecting a mobile content provider to ensure that the promotion is a success.

Questions to Ask:

* Does the provider deliver to all major carriers?
* Which handsets can the provider deliver to? And how often do they update their list?
* What is the user download experience like? And what kind of customer support is in place when assistance is necessary?
* Does the provider offer music tones, or primarily polyphonic ringtones?

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

DMW Vlog: Promotional Currency's Barry Schaffer on Music & Meat

2008-10-24T01:10:55Z

Los Angeles - While CD sales are way down, there are still many opportunities for record labels and artists to monetize music. They just have to think outside the box. Sometimes far outside the box. Barry Schaffer, President of Promotional Currency, explains what music has to do with selling meat. I spoke to him after he did a presentation at DMW's recent Digital Music Forum West during the session called "A Briefing on New Technologies & Business Trends Impacting the Future of the Music Industry." Watch the show here:

http://www.youtube.com/watch?v=tSXwtaBvixo

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Puretracks Latin Music Store Launched

2008-10-24T01:01:54Z

The Puretracks Latin Music Store has officially launched, offering a powerful marketing tool for businesses interested in tapping into the $900 billion U.S. Latino market.

The new Latin music store is bilingual and features more than 100,000 top Latin tracks in genres ranging from Reggaeton to Cristiana. Like puretracks.com , the mainstream music store, puretrackslatin.com was designed with promotions in mind. Because the store is web-based, there are no time-consuming applications to download. The music is available in both MP3 and WMA formats, making it easy for promotion recipients to download songs to PCs, iPods, MP3-enabled phones and other portable music players. The music store can be customized to reflect the look and feel of the brand sponsor; and it features a parental control option that enables brands to restrict the music they deliver promotionally to ensure they are COPA compliant.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Orthodontists Use Music to Connect with Patients

2008-10-14T18:50:11Z

To build rapport with existing patients and drive word of mouth referrals, several orthodontist groups throughout the country are launching music download promotions. The promotions, which are being facilitated by Camelot Marketing Services, are also designed to drive web traffic to the orthodontists’ web sites.

“An orthodontist’s audience tends to be teens and young adults who are getting braces and we were looking for something that would really connect with them,” notes Joe Lancellotti, president of Camelot Marketing Services. “ At the same time, we wanted to be able to drive patients to the orthodontist’s web site and needed a low-cost, turnkey solution that would require little work for the practice. Music downloads were a perfect fit.”

The music downloads are being distributed to patients via custom-branded cards for each specific orthodontist group. Each card contains a promo code good for two songs. To download the songs, patients are first routed to their orthodontist’s web site, where they can learn more about the services their orthodontist provides and can take advantage of other entertainment in the games and fun section featured on the sites.

“For us, this promotion is all about good feelings,” says Lancellotti. “It is a way to connect with patients and reaffirm that they made the right decision. And when the patients feel good about it, they go out and tell their friends.”

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Puretracks Latin Music Store Launched

2008-10-14T18:43:51Z

Weakening Dollar, High Import Costs Make Digital Promotions Attractive Alternative

2008-10-14T18:38:10Z

The weakening U.S. dollar and soaring oil costs have sent import costs from China skyrocketing – and like every other industry, the promotions sector is taking a hit.

According to Bloomberg.com, the United States imported $321.5 billion worth of goods from China in 2007, making China the largest exporter to the U.S. Many of these exports fall into the trinkets category that are used for promotions.

With no end in sight for high fuel prices, businesses looking to stretch their promotional dollars are searching for other ways to motivate consumers to act – and with their low price point and universal appeal, digital incentives are emerging as an ideal alternative.

While music downloads and ringtones make up the vast majority of today’s digital incentive promotions, this category is rapidly expanding to include movies, concert tickets, video games, video clips and other media that can be delivered virtually. And with consumers’ appetite for digital media just beginning to scratch the surface, the promotional opportunities are endless.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Key Considerations When Launching a Digital Incentives Promotion Part 2

2008-10-14T18:34:29Z

Below are three critical questions that your digital promotions provider should ask you at the onset of any promotion discussion. If these questions aren’t addressed, you should look for another provider.

1. Where is the Promotion Going to Run? Because of complex copyrights and licensing issues that accompany music, images, games, movies and other digital content, most digital media providers only have licensing rights in a single country. As such, one of the first questions your provider should ask you is where you plan to run the promotion. If you aren’t asked this question, it is crucial that you conduct the necessary due diligence to ensure the provider you work with can deliver content in the country or countries where your promotion will run. From the provider perspective, this information is also important because depending on where the promotion runs, there may be different tax implications associated.

2. How is the Promotion Going to Be Distributed/Used? When it comes to promotional use, pricing for digital media is often influenced by the way a product is being delivered and how it will be used. If, for example, music downloads are being handed out as a sales incentive to gamers, the usage is likely to be much greater than if it is being distributed through an in-pack food promotion. Likewise, if the digital incentive is being used as part of a rewards program in which customers who earn points can choose the digital incentive, it’s a sure bet that usage is going to be much higher. Make sure that any digital promotions provider you work with understands how your promotion is going to be distributed and used, and is willing to stand by the price points offered – regardless of redemption. By doing so, you ensure that your costs don’t end up exceeding your promotional budget.

3. Who is the Target Audience? When it comes to digital incentives, it’s critical for providers to understand who your target audience is for two key reasons: 1) if the promotion is being targeted to youth, it is likely that you will need access to digital content that is COPA compliant – and not all digital content providers offer this kind of content filter; 2) licensing agreements tied to the digital content might restrict use of the content in certain types of promotions – such as promotions that advertise alcohol or tobacco. By addressing these issues with providers ahead of time, you protect yourself from liability or problems.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Tomb Raider Underworld Licensing Update

2008-10-14T18:29:42Z

Capitalize on the gaming craze by offering consumers exclusive music, ringtones and images from Tomb Raider Underworld, the much-anticipated action and adventure video game sequel by Eidos Interactive.

Tomb Raider Underworld is scheduled to hit stores in late November to correlate with the holiday shopping season. And thanks to an exclusive licensing agreement between Eidos and Promotional Currency, we are able offer digital content from the game for promotional use.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Key Considerations When Launching a Digital Incentives Promotion

2008-10-14T18:25:32Z

We recently received an emergency phone call from a company that was running a music download promotion with another digital music provider. With the promotion in full swing, the company discovered that 16% of the music codes didn’t work because they were being distributed in Canada.

The music provider handling the promotion didn’t mention that the music downloads they offered were only good in the U.S.; and the company purchasing the music promotions didn’t realize that licensing issues could limit music distribution to the United States.

Fortunately, we were able to provide a Canadian music solution for the company, saving their promotion. But the incident is a prime example of what can go wrong, and why it is so critical to work with a provider who is knowledgeable and experienced in digital entertainment promotions.

When it comes to digital entertainment promotions, there are numerous issues to take into account – such as whether the music provider offers music in both MP3 and WMA formats, and whether the ringtone and mobile game provider can actually deliver to all of the major carriers. But at the very core, there are three other critical questions that have to be answered – regardless of the type of digital entertainment promotion being offered.

1. Where is the promotion going to run?
2. How is the promotion going to be distributed?
3. Who is the target audience?

PlayPhone teams with Sony BMG, EMI on new Artist Promotions Offering

2008-10-14T18:14:45Z

PlayPhone has launched a new promotional campaign with both Sony BMG and EMI that will enable our brand partners to use artist content and likeness from the two labels for unique, demographically targeted ringtone and wallpaper promotions.

As PlayPhone's digital promotions agency, Promotional Currency is able to offer customized promotions themed around as few as six artists — enabling us to group artists by music genres, demographics and niche markets. We can also feature the artists' likeness on POP throughout the store and incorporate their likeness and music in TV and print campaigns.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Dane-Elec Sets USB Drives Apart with 5-Song Giveaway

2008-10-08T21:04:06Z

Back-to-school shoppers will get much more than a gigabit or two of memory when they purchase a Dane-Elec USB memory stick from Target this summer and fall. They will also receive a music download code good for five songs of their choice from a Dane-Elec branded music store powered by Puretracks.

With USB memory sticks quickly becoming a commodity, global manufacturer Dane-Elec Memory is using music downloads as a gift with purchase promotion designed to differentiate its product from the competition and, in turn, garner better placement from retail partners.

“It makes perfect sense to offer digital content with digital storage media – especially digital music given that cars are now being sold with USB ports in their stereos,” notes Jon Christeson, Director of Marketing for Dane-Elec Memory. “And in differentiating our flash drives with a unique, exciting offer, it enables us to generate excitement among our retail partners. Ultimately, it’s all about feeding the retailer’s bottom line.”

Christeson, who says his company is also teaming with Duracell to launch a Duracell-branded flash drive that will be available in grocery stores, views the digital music offer as a long-term marketing strategy – making the fully branded music store option offered by Puretracks an important consideration.

“We wanted the music store to be a Dane-Elec branded experience because we want consumers to associate free music content with our USB drives,” says Christeson. “When we launch the Duracell flash drives, we’ll feature a music store customized for that brand too.”

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

PC Launches Cell Phone and MP3 Player Skins Promotions

2008-10-08T20:53:08Z

Leverage your licensed content and turn it into mini walking billboards for your brand by giving consumers digital currency good for customized cell phone, PDA and MP3 player skins.

With our new personalized skin promotions, you can give consumers the ability to feature your licensed content as a skin on their cell phone, PDA, or MP3 player – enabling you to promote an upcoming movie, CD or game release, or reinforce your brand or logo. You can also give consumers the choice of designing their own personalized skins using the MyTego design library or uploading their own personal image.

* Branded Landing Page: All of our personalized skin promotions can feature a custom-branded landing page that reflects the look and feel of your brand.
* Micro Sites: We can design a complete micro site customized for your brand, and upload your licensed content or images into our image library
* Intuitive Consumer Experience: Designing a customized skin is easy. Consumers just select their device and model from the list provided and let their imaginations run wild in our design library. Their skin will be delivered to their door in a matter of days.
* Fits all cell phone, PDA and PM3 player models. Promo codes can also be applied to Laptop and Game Console skins.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Marriott to Reward Elite Members with Four-Song Downloads from Billboard Music Store

2008-10-08T20:46:02Z

When Platinum Elite members of Marriott Rewards check into a Fairfield Inn by Marriott this fall, they will be offered a four-song download card featuring music from the Billboard digital music store.

The free music offer, which kicks off in early November, is an enhancement to Platinum members' arrival gift options to emphasize the program’s focus on personalization.

“We always provide our Elite members with a gift on arrival – usually their choice between a food item or receiving additional points,” explains Anna Kittleson, Manager, Elite Recognition for Marriott Rewards. “But we wanted to start to evolve and offer them different options and with a co-branded Billboard music card, they can have their choice from millions of songs, which they can download over a one-year period.”

The co-branded Billboard music card program will initially roll out at 525 Fairfield Inn by Marriott locations nationwide, which Kittleson says is a natural fit for the hospitality brand. But she adds that Marriott Rewards plans to offer the music card program to its other select service brands in 2009 and wanted to partner with a premier music provider that had widespread brand recognition.

“We felt that Billboard was a good brand fit for us and brings a lot of strength and validity to the program,” notes Kittleson. “We are treating the Fairfield Inn music offer as a test, but we have no doubt that it will be a popular gift. And as far as we know, none of our competitors are offering music as an arrival gift so it’s a unique niche for us.”

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

CONNECT WITH LATINO YOUTH

2008-10-08T20:36:44Z

Connect with Latino youth and tap into the $900 billion U.S. Latino market with our Latin Music Store.

Our new Latin music portal is bilingual and features more than 100,000 top Latin tracks in genres ranging from Reggaeton to Cristiana. Like our mainstream music store, puretrackslatin.com was designed with promotions in mind. Read more

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

FEATURE DIGITAL PROMOTIONS AT WAL-MART

2008-10-08T20:20:06Z

Partner with Wal-Mart and expand your Wal-Mart customer base with an exclusive in-store ringtone and wallpaper promotion delivered through wmtmobile.com, Wal-Mart’s online mobile content store.

Through our partnership with PlayPhone, we are able to offer a Wal-Mart promotions program that enables vendors to launch in-store promotions featuring exclusive mobile content from new album releases, as well as thousands of the coolest ringtones, hottest games and best graphics around.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Four Ways to Put Cheer Back into this Holiday Season

2008-10-08T15:03:38Z

Because of their universal appeal and online delivery, digital incentives such as music, ringtones and mobile games serve as powerful, low cost motivators that drive traffic to retail locations and motivate consumers to buy. Here are a few ways digital incentives can deliver music to your bottom line this holiday season:

1. Gift with Purchase: Drive specific product purchases by rewarding consumers with a digital incentive good for free music downloads, mobile content or a personalized skin for their cell phone or MP3 player.
2. Spend and Get Promotions: Digital incentives are a great way to drive foot traffic and increase the amount of money consumers spend in your store. Offer them a five song download or ringtone card with any $50 purchase, and increase excitement by giving them a chance to win an MP3 player or cell phone.
3. Customer Loyalty Appreciation: Get loyal customers into the holiday spirit with a music card that features a few holiday favorites from your customized holiday music store.
4. Think Latin: With $900 billion in annual spending power and a youth demographic that is three times the size of non-Latino whites , the Latin market is a force to be reckoned with. With our newly launched Latin Music Store, you can tap into the Latin music craze and feature a music promotion that appeals to this digital-savvy consumer base.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

DIGITAL PROMOTIONS KEY TO DRIVING FOOT TRAFFIC, HOLIDAY SALES

2008-10-08T14:50:12Z

With the economy continuing to slide and the National Retail Federation predicting holiday sales to grow at the slowest pace in six years, it’s understandable that holiday cheer might be in short supply among retailers.

But even in today’s challenging environment, there are plenty of effective, low cost ways for retailers to drive consumers to their stores and move product off their shelves. Think universal appeal, think personalization, think digital.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Going Green with Digital Promotions

2008-10-01T05:58:41Z

Along with helping the environment by reducing waste, digital promotions have a positive impact on another important green: money. Because they are delivered through a promo code and URL, they can be printed in-pack, on-pack or distributed virtually via email, practically eliminating production/material costs. If external branding is desired, the promo code and URL can be printed on recycled or biodegradable plastic cards customized with a company’s name and logo. When it comes to green marketing, it doesn’t get more real or simple than that.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

In FOCUS: Green Marketing

2008-10-01T05:56:19Z

If there’s yet another case to be made for digital promotions, the green theme is it. The environment is on everyone’s mind these days – and companies across the board are scrambling to incorporate eco-friendly policies, develop green products and launch green marketing strategies. With so much green buzz, everyone is looking to jump on the green marketing bandwagon. But while consumers welcome the shift, they are also skeptical about some of the green advertising claims being made.

To ensure your green marketing is connecting with consumers, here are two key rules of thumb:

Keep it Real: In a recent web survey of 6,000 consumers conducted by Burst Media, two-thirds of respondents indicated that they only sometimes believe the green claims made by advertisers and 12.1 percent said they never believed the claims. The biggest missing component was lack of information backing up the green marketing claims.

Keep it Simple: The same study by Burst Media found that while a majority of consumers have incorporated some green into their lifestyles, only five percent are completely green. These statistics are backed by GenDigital, which tracks marketing trends for the youth market and warns that young people are actually turned off by overly-green messages. Add to this a recent article in Brandweek which reports that most consumers don’t even know what sustainability is. The message? If you want to resonate with consumers, deliver a green message that is easy to understand, and simple to incorporate.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Measuring the Success of a Digital Promotion

2008-10-01T05:54:00Z

As with any marketing initiative, ROI is a critical component of a digital entertainment promotion. Without having a solid understanding of how the promotion performed, it is impossible to determine the most business-savvy course for the future.

The key, however, is using the right measure to correctly determine ROI.

Because of their digital nature, it is tempting to turn to usage figures as a measure of the value of digital entertainment incentives. But in reality, the amount of content that gets redeemed has little, if any, correlation to the actual value of the promotion.

No one would think about tracking whether a t-shirt was worn or a pen or tote bag was used by the recipient. As holds true if the incentive were a t-shirt, a calendar or a CD, the real measure of a digital promotion’s performance boils down to one key question: Did it achieve the desired results?

If better product placement at retail was the goal, did the promotion accomplish that goal?
If increased sales was the objective, how much sales lift was experienced as a result of the promotion?
If driving web traffic or signing up new credit card customers was the target, how much new web traffic was generated and how many credit card customers were acquired?

When it comes to promotions, motivating consumers to act is the name of the game. If your digital entertainment promotion delivered a “yes” to the questions above, you’ve got the ROI answer you need.

Promotional Currency offers so many services such as digital entertainment promotions, promotional ringtone cards, digital product promotions and so much more.

Encore uses digital incentives to connect educational software with youth

2008-10-01T05:51:15Z

For the second year in a row, Encore, a leading publisher of education and game software for the PC market, is using ringtones, mobile games and wallpaper images to get students studying with its Advantage Education software.

The latestmobile content promotions, which kicked off May 1st, is being incorporated into 140,000 Advantage 2009 software packages, which can be found at both online and brick-and-mortar retailers nationwide.

Richard Lowenthal, V.P. of Business Development for Encore, says his company finds digital entertainment a perfect fit for their education software products both because it appeals to the students they are trying to reach, and because it is delivered through the Internet, which gets students in front of their computer – ready to learn with the Advantage Education software.

“By including digital entertainment, we also give parents a built-in reward to offer their children,” adds Lowenthal. “It’s like getting my two year old to eat her broccoli by incenting her with a piece of cake. We are giving them a byte of education, a byte of entertainment.”